ABOUT / THE PERSON BEHIND THE WORK
Equal parts words, structure and perspective.
I’m Tatjana Weilert, a freelance copywriter, senior content strategist and project manager based in Basel. Finding the right words — and inspiring people with thoughtful content — is what I love about my work. I turn complex topics into German and English copy that feels clear, relevant and true to a brand.
I’m fascinated by what makes people listen, connect and act. That curiosity shapes how I write: with a feel for different audiences, a sensitivity to tone and the patience to polish a draft until every word earns its place.
BACKGROUND / THE EXPERIENCE BEHIND THE APPROACH
Editorial roots. A cross-channel perspective.
My experience spans Art Basel, Hogarth Worldwide/Ogilvy, LOOP, Online Marketing Factory and editorial leadership at M. Müller & Sohn. Along the way, I’ve worked across campaigns, brand voices, digital content and production workflows. A foundation in fashion design adds a visual sensibility to the words and strategy.